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Everything transformation lives here. From designing and building a new space to adding digital signage to adopting Universal Associates, you’ll find tips and tricks for it all.

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- Headquarters Transformation -

GECU

 

A Headquarters Built to Foster Exceptional Growth

GECU is one of the largest financial institutions in Texas with more than 400,000 members, 30 branches, and over $3.7 billion in assets. Boasting tremendous growth of 100,000 members in the last decade, GECU found themselves out of space for support staff in their operations center. 

Not only was GECU bursting at the seams, but they had heavily invested in modernizing their digital banking services and in-branch technology, so they needed more space for a high-tech command center and infrastructure to house the operations for serving their members, too.  

To accomplish this, they called long-time design-build partner DBSI. 

Management and staff feedback was incorporated right from the beginning with focus groups and staff interviews to ensure everyone’s needs were heard and captured. All feedback was synthesized and reflected in space recommendations, department adjacencies to gain efficiencies, staff amenity options, and elements that embody GECU’s culture.  

Once the plan was complete, the action started on the HQ which was guaranteed to impress. And more than just impress, DBSI focused on building a space that serves as a symbol of strength for their El Paso community by creating a staple to last for 10+ years of growth.

Take A Closer Look

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Design Elements

The newly constructed HQ expansion includes a stunning four-story, 40,000 sf building and an enhanced parking lot. Details such as colorful art, plants, and textured elements are throughout the HQ to carry GECU’s vision. There are relaxation rooms with massage chairs and ambient fireplaces to help employees get away when needed. Even the breakrooms are thoughtfully inspired by different restaurant themes. 

Inviting Lobby

Inviting Lobby

Collaboration Spaces

Collaboration Spaces

Open Workspaces

Open Workspaces

Breakrooms

Breakrooms

Meeting Rooms

Meeting Rooms

Relaxation Room

Relaxation Room

Inviting Lobby

Inviting Lobby

Collaboration Spaces

Collaboration Spaces

Open Workspaces

Open Workspaces

Breakrooms

Breakrooms

Meeting Rooms

Meeting Rooms

Relaxation Room

Relaxation Room

Design Elements

The newly constructed HQ expansion includes a stunning four-story, 40,000 sf building and an enhanced parking lot. Details such as colorful art, plants, and textured elements are throughout the HQ to carry GECU’s vision. There are relaxation rooms with massage chairs and ambient fireplaces to help employees get away when needed. Even the breakrooms are thoughtfully inspired by different restaurant themes. 

Welcome Signage

Welcome Signage

Breakroom Displays

Breakroom Displays

Department Displays

Department Displays

Interactive Displays

Interactive Displays

Booking Tablets

Booking Tablets

Digital signage

When it comes to corporate communications, there is no way more effective than digital signage. To capitalize on the GECU culture of communication and togetherness, having signage in their headquarters was a must. With DBSI's help from hardware to content creation, the entire HQ was up and running in no time.

"If you’re looking to DBSI for your HQ project, know you are in good hands. I don’t say that lightly, DBSI truly is a firm you can firmly believe in!"

VP of Facilities Planning & Expansion

GECU

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Trust DBSI With Your Next Project

If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.