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- Branch Transformation -

SYNOVUS PLACE

Blending Tradition with the Bank of the Future

Founded in 1888, Synovus Bank has become a financial powerhouse in the Southeast, managing $62 billion in assets. To stay competitive, attract new customers, and elevate its brand, Synovus turned to DBSI to reimagine its flagship branch, Synovus Place, and set a new standard in banking.

Our partnership, built over many years, evolved with Synovus’s vision to go digital. DBSI led a bold overhead music and digital signage conversion across the bank's 240-branch network in five states. As Synovus embraced DBSI’s full suite of transformation capabilities, the vision expanded—shaping the ‘Branch of the Future.’

After an inspiring three-day strategic workshop at our Ideation Center, we worked with Synovus to develop a comprehensive transformation plan that seamlessly combined industry-leading design trends, cutting-edge technology, staff training, and operational efficiencies to elevate every aspect of their brand and branch experience.
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Synovus Place:
Bringing a Bold Vision to Life

Synovus Place, designed by our DBSI team, unites multiple locations into a single, flagship destination—a dynamic space that redefines customer engagement.

Featuring an inviting lobby, modern teller towers, service spots, and a versatile conference room, Synovus Place provides customers with numerous ways to bank. Every detail in this flagship location is thoughtfully crafted, with digital signage at the forefront, acting as the billboard for the Synovus brand.

“Synovus wanted to make sure this space was timeless, but also involved cutting-edge technology. Synovus Place takes them forward with their vision and the strategy we developed with their team.”

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-Mike Forsyth,
Director of Transformation at DBSI
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Synovus Place:
Bringing a Bold Vision to Life

Synovus Place, designed by our DBSI team, unites multiple locations into a single, flagship destination—a dynamic space that redefines customer engagement.

Featuring an inviting lobby, modern teller towers, service spots, and a versatile conference room, Synovus Place provides customers with numerous ways to bank. Every detail in this flagship location is thoughtfully crafted, with digital signage at the forefront, acting as the billboard for the Synovus brand.

“Synovus wanted to make sure this space was timeless, but also involved cutting-edge technology. Synovus Place takes them forward with their vision and the strategy we developed with their team.”

Alisa Semyekhina-Testimony

-Mike Forsyth,
Director of Transformation at DBSI

Designed for the Customer of Tomorrow

Look at that attention to detail! From a Knotwood conference wall, branded moss wall, and beverage bar to intricate light fixtures, this space engages all customers who bank here.
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Knotwood Wall

Our interior designers framed the conference room screen with Knotwood, adding a striking, natural touch that draws the eye and enhances the room’s focal point.

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Intricate Light Fixtures

Thoughtfully selected lighting infuses the space with warmth and a modern feel. The chandelier above the comfort zone creates an inviting ambiance, while the delicate fixtures above the teller towers add an elegant touch above the main transaction area.

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Flooring Details

Natural wayfinding patterns, crafted from a blend of wood and carpet, subtly guide customers through the space, enhancing flow and elevating the customer journey.

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Furniture

With light-colored, comfortable seating throughout the space, customers feel instantly at home while banking. This inviting design also directs attention to the vibrant digital signage throughout the branch.

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Service Spots

Thoughtfully designed for seamless hip-to-hip interactions, these Service Spots offer the perfect blend of privacy and accessibility, enhancing the banking experience with both comfort and convenience.

Embracing Digital Innovation in Banking

From an eye-catching LED Wall to interactive touchscreen and tablets, every digital element is designed to engage customers, enhance product visibility, and empower them to effortlessly navigate their banking journey.

Whether it’s self-service or staff assistance, Synovus’ customers can receive more efficient service in this 3,086-square-foot fully optimized branch.

“This project was about integrating digital signage seamlessly. We didn’t just add screens—we designed every digital element to enhance the client experience and support staff.”

Alisa Semyekhina-Testimony

-Alisa Semyekhina,
SVP of Digital Creative at DBSI

Take a Closer Look

Synovus Place offers an immersive digital experience for both staff and customers from the moment they step inside.
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LED Wall

At 15.9 feet wide by 8.9 feet tall, this vibrant display commands attention, delivering dynamic content that amplifies Synovus’ brand and enriches the branch experience.
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Stretch Display

Keeps customers informed with real-time updates and messaging as they move through the space, making sure they stay engaged.
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Interactive Touchscreen

Gives customers the freedom to explore products and services on their own, making their banking experience smoother and more intuitive.
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Community Room Screen

Perfect for meetings or presentations, this screen stays off when not in use but is ready to support community events and discussions.
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2x1 Video Wall

Displays personalized content and product information, sparking customer interest and encouraging deeper interactions.
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Dive Deeper into Synovus' Transformation Journey

Learn more about Synovus’ omnichannel approach to modern banking and how they’re setting new standards in the industry from our live presentation at the 2024 BankSpaces conference.
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Trust DBSI With Your Next Project

If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.