Profinium

Profinium is a bank with half a million dollars in assets and 4 branches located across Minnesota.

But Profinium is not your typical bank. With a rich 140-year history of helping clients and the community reach their dreams, along with a motto of “Amazing is Possible”, they had a lot to live up to when they decided to build a regional headquarters and flagship branch in a new big-city market. 

Profinium’s reputation was stellar for community involvement and friendly service across several small towns in Minnesota, but how could they bring that with them when moving into an urban city? Realizing they needed to make a splash with a branch that wowed the market and conveyed their core values, Profinium turned to a company that had a reputation for redefining banking — DBSI. 

DBSI and Profinium both understood that having clear objectives and focus was critical to winning a new market. Through DBSI’s Discovery Process, the key elements for success and differentiation were identified:

1. “Bring Amazing to Life” through an inspirational design.
2. Show customers how Profinium is there for all of life’s financial journeys.
3. Tie into the local Mankato community.

With an intentional plan in place, the finished product had all the elements needed to stand out and inspire.