Creating Community-Centered Experiences Through Strategic Digital Storytelling

Founded in 1991, Ledyard Bank has built its reputation on delivering personalized financial solutions and fostering strong community connections across New Hampshire and Vermont.

Opening the new Bedford Financial Center in New Hampshire marked an important strategic step, bringing Ledyard’s relationship-driven approach to one of the state’s fastest-growing and most vibrant communities.

To bring this vision to life, Ledyard partnered with DBSI’s full-service Creative Experience Agency to create an immersive digital implementation. At the center of Ledyard Bank’s new Bedford Financial Center is proof that branch screens don’t have to be boring. Anchored by a hand-drawn, wall-spanning mural of Bedford landmarks and traditions, DBSI integrated both traditional and interactive digital displays directly into the artwork.

The result is a space that redefines the banking experience and deepens the connection between Ledyard and the Bedford community.

“We’re beyond excited to introduce a new kind of banking to the Bedford community. This new location is a true reflection of our One Ledyard approach—where every team member, every solution, and every interaction is aligned to deliver personalized solutions at every stage of a client’s financial journey. We’re here to build relationships, empower our clients, and support the vibrant Bedford community.”

- Josephine Moran, President and CEO

Ledyard Bank

A Digital Experience That Connects

At the heart of the Bedford branch is a custom, wall-spanning mural that intertwines Bedford’s most recognizable landmarks and traditions with a visual timeline of Ledyard’s history.

What makes this mural stand out is how art and technology merge into a cohesive story. Each element is hand-drawn, capturing the history of Bedford’s landmarks and Ledyard’s journey. Layered into this backdrop are digital screens that extend the story beyond what’s on the wall, transforming a fixed timeline into a living one. The result is an experience that feels both rooted in tradition and constantly evolving. This approach is one Ledyard now plans to replicate in future locations.

DBSI integrated a suite of digital signage and interactive tools to bring the mural and overall branch experience to life.

43" Elo Touchscreen

Integrated into the mural as an interactive kiosk for exploring expanded stories, photos, and historical details.

55" Commercial Grade Screens

Integrated into the Teller Tower, delivering custom animated content aligned with Ledyard’s brand.

22" Square Commercial Grade Screens

Embedded within the mural, supporting dynamic storytelling elements.

PC Tablet with RFID Detachable Mount

Designed for flexible use in staff interactions.

All Supporting Media Players & Behind-the-Scenes Installation

Ensuring seamless functionality, centralized.

HARDWARE

Install

Impact that Lasts Beyond the Branch

The project’s result is an immersive client experience. Visitors are drawn to the interactive display, exploring local history and Ledyard’s story in ways that spark conversations and build relationships. Staff now have new touchpoints to connect with clients, using the digital features as entryways into broader discussions.

The mural’s digital elements are built to evolve with the community. Content can be updated to showcase milestones, seasonal celebrations, or new community highlights, ensuring the installation remains relevant, fresh, and meaningful for years to come.

The Bedford Financial Center’s digital transformation demonstrates how thoughtful technology integration can extend beyond branch design, becoming a dynamic storytelling platform that deepens community ties, strengthens brand presence, and reimagines the branch experience.

“Working with DBSI was a standout experience from start to finish. What impressed me most was their ability to take our very basic vision and translate that into a design that was both functional and visually beautiful.

The creativity brought to life in the final product blew us all away. The design was a bold new direction for Ledyard. When the fear that we were going too bold snuck in, the DBSI team asked us to trust them, and we did. And we are so thankful for that.

The final space truly reflects the vision we had entering this new market – a Financial Center that feels local, personal, and innovative – as exciting as the community we now serve in Bedford."