GECU

GECU is one of the largest financial institutions in Texas and New Mexico with more than 436,000+ members, 30 branches, and over $4.3 billion in assets. 

This community-focused credit union and DBSI have a long-standing relationship that dates back to 2008, and transformations together have ranged from operation centers to branches. That's why when GECU was ready to step its branch network up and into overdrive, they put DBSI to work again.

DBSI got busy helping GECU create and execute a 22+ neighborhood branch expansion strategy. With an objective to increase market penetration and expand into new ones without breaking the bank (pun intended), it was clear to DBSI that GECU needed to both optimize and expand the current network at the same time. 

And GECU didn't want to build traditional branches. They had a new vision in mind: to change the way people bank with more tech-first branches that take the transactions away from their staff and free them up to make relationships with their members.

Since 2008, GECU and DBSI have collaborated on more than 20 projects, including new branch constructions, branch enhancements, and drive-up locations.

And these transformations continue to yield big results. GECU's Neighborhood Branch expansion strategy has boosted membership by more than 54.7% and led to a 100% in-branch self-service adoption rate.