Spero Financial

Spero Financial, a $559MM credit union based in Greenville, SC has grown to over 150 employees, 10 branches, and just shy of 60,000 members. Key initiatives that have contributed to their outstanding growth include increased brand awareness, migrating branch transactions to self-service channels, shifting from transactional to advisory with Universal Associates, and breaking into new markets with branch experiences that stand out.

What’s been their secret to finding success? One element that led to their success was fusing together design-build and technology to bring members a modern experience from the moment they stepped into the branch.

By incorporating cash automation, like teller cash recyclers, into their space, they were soon able to optimize branch operations by combining an intentional design with staff choreography.

To jumpstart the transformation, the Spero Financial team flew out to DBSI’s Ideation Center to find some inspiration and see how the latest trends, technology, and designs working together could drive their transformation. After spending a full day taking in the future of banking, visiting local branch transformation projects, and engaging with a host of banking and design experts, Spero knew they found the answer for their newest branch initiative in Five Forks, South Carolina. From here, the project began and a few months later, the result was an incredible, retail-friendly branch.