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Everything transformation lives here. From designing and building a new space to adding digital signage to adopting Universal Associates, you’ll find tips and tricks for it all.

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An elevated healthcare environment starts with an educated leadership team. This blog gives all the insights, from design-build to experiential marketing solutions.

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Primary Logos

For best contrast, use the full color on light backgrounds and the reversed logo on darker backgrounds.

DBSI-Logo
Tagline-Color-Logo
DBSI-Logo-Light
Tagline-Alt-Logo

Clear Space
Clear-Space

Use the width of the bracket from the DBSI logo to set a clear space. Use this clear space in all instances.

Logo Variations
Variation-1
Full Color Logo

For primary use on light-colored backgrounds.

Variation-2
Full Color Reversed Logo

For primary use on light-colored backgrounds.

Variation-3
Single Color Logos

For use on black and white or single color applications.

Variation-4
Single Color Reversed Logo

For use over dark or complicated backgrounds. In circumstances where contrast of the brackets are a concern, choose the single color reversed logo.

Logo Don'ts

To preserve the integrity and legibility or our identity, don’t alter the logo in any of the following ways (and many ways not shown!).
Don’t alter the logo
Don’t alter the logo color
Don’t misuse the logo
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Logo-Dont-2
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Logo-Dont-8
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Logo-Dont-10
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Logo-Dont-12
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Logo-Dont-2
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Brand Colors

Primary Colors
DBSI PURPLE

Hex
#3f2769

 CMYK
90% 100% 26% 16%

 RGB
64, 39, 105
DARK PURPLE

Hex
#270048

CMYK
86% 100% 10% 57%

RGB
39, 0, 72
LIGHT PURPLE

Hex
#4f2d83

CMYK
86% 100% 10% 2%

RGB
79, 45, 132
Supporting Layout Colors
WHITE

Hex
 #ffffff

 CMYK
 0% 0% 0% 0%

 RGB
 255, 255, 255
LIGHT GREY

Hex
 #e7e6e6

 CMYK
 8% 6% 6% 0%

 RGB
 231, 231, 231
MEDIUM GREY

Hex
 #4e4e4e

 CMYK
 86% 100% 10% 2%

 RGB
 79, 45, 132
DARK GREY

Hex
 #221f1e

 CMYK
 70% 670% 65% 74%

 RGB
 34, 31, 31
Accent Colors
DBSI GREEN

Hex
 #b4c034

 CMYK
 34% 11% 100% 0%

 RGB
 181, 193, 53
ACCENT LIGHT PURPLE

Hex
 #a597be

 CMYK
 34% 11% 100% 0%

 RGB
 181, 193, 53
 

Typography

PRIMARY FONT FAMILY

DIN 2014

Print and web font

DIN 2014 is the brand typeface to use for all external-facing communications. It is a versatile sans serif that is approachable and professional. It is a contemporary version of a well-known DIN typeface. The Regular performs well in long text settings, while Light and Bold faces are very legible at large sizes. DIN 2014 is available at Paratype.com and is an Adobe Font.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz  
01 02 03 04 05 06 07 08 09

DIN 2014
Bold
centered
headline.

DIN 2014 30pt with a hefty amount of leading used in a sentence as an alternative to a short Bold headline.

  1. DIN 2014 - used as regular body copy (12pt) in a numbered list. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
  2. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras arcu ex, pretium ut finibus eget, molstie a enim.
  3. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras arcu ex, pretium ut finibus eget, molstie a enim.

Din 2014 All Caps Regular 24 pt - Subhead 1

DIN 2014 Regular – used as large body copy (16pt) with a general rule to keep leading atleast 4pts higher than the font size. In this case – 20pt leading.

DIN 2014 Bold 20pt - Subhead 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras arcu ex, pretium ut finibus eget, molstie a enim.

DIN 2014 Bold 18pt - Subhead 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras arcu ex, pretium ut finibus eget, molstie a enim.

www.dbsi.com
Poster & Impact Headline

Large headlines keep the message and copy short and to the point. Headings can be in left, center and right justification. Always be sure to keep the leading tight as possible without crashing letterforms.
Document Formatting

Guide readers through big ideas to small with nuanced formatting. Here, a large introduction sentence emphasizes a key message, and the details are numbered in an organized way below. Great for brochure use.
Head and Subhead Hierarchy

Use clear hierarchy in the headline styles to
keep information grouped and easy to skim and understand.

TaHoma

Secondary Print and Web Font

Tahoma is the brand typeface to use for internal communications if you do not have the primary brand typeface. Tahoma is slightly larger than DIN 2014, however, so a good best practice is to shorten the font size by 1pt or 2pt.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz  
01 02 03 04 05 06 07 08 09