<img height="1" width="1" src="https://www.facebook.com/tr?id=820791394708431&amp;ev=PageView &amp;noscript=1">
Skip to the main content.

Ready to explore?

Come see the latest innovations, strategies, designs and technologies through hands-on experience.

Mural
Nav-Main-1-3

Featured Projects

Nav-Synovus
Synovus Place
 Nav-Kinective
Kinective
Nav-SF-Fire
SF Fire CU
 Nav-GECU
GECU

Banking Blog

Everything transformation lives here. From designing and building a new space to adding digital signage to adopting Universal Associates, you’ll find tips and tricks for it all.

Blog-Banking-2

Healthcare Blog

An elevated healthcare environment starts with an educated leadership team. This blog gives all the insights, from design-build to experiential marketing solutions.

Blog-Healthcare-2

Resource Library
1-Guides
Guides
 2-Webinars
Webinars
 3-Videos
Videos
4-Infographics
Infographics
 5-Case-Studies
Case Studies
 6-Reports
Reports
7-Tools
EBOOKS
    

News & Events

Stay updated on DBSI’s latest news and industry events shaping the future of retail transformation.

News-Events-Nav

 

Let's Talk

If you’re ready to get started with your next project and think DBSI may be a good partner, we should chat.

Careers

We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

Sign Up For Our Newsletter

We are always looking to add talented, forward-thinking innovators to our team. If that sounds like you, you should apply for a role with us.

Desert-Purple-Back-2

- Flagship Digital Signage Transformation -

ALTRA FEDERAL CREDIT UNION

La Crosse, WI — Losey Blvd.

Creating Member-Centric Spaces Through Strategic Digital Innovation

Altra Federal Credit Union, established in 1931 as Trane Employees Credit Union, has grown from its humble roots in La Crosse, Wisconsin, into a leading financial institution serving over 157,000 members worldwide with $3 billion in assets. With a mission to “create member loyalty by providing products, services, and guidance that enable our members, staff, and communities to prosper, “Altra has consistently embraced innovation while maintaining its community-focused values.”

When it came time to reimagine their flagship La Crosse branch at Losey Blvd., Altra turned to their trusted partner DBSI to create a space that would blend modern technology with the warm, member-friendly atmosphere that redefines the credit union experience.
At the heart of the renovation stands the WOW Wall—a stunning 3x2 video wall configuration featuring six 55” thin bezel screens mounted in the teller tower area.
parallax image
Complementing the WOW Wall centerpiece is an 86” screen strategically positioned in the lobby. The landscape-oriented display welcomes visitors as they walk by.
parallax image
Positioned in front of the credit union’s history wall, the display draws attention and becomes a visual centerpiece while members bank.
parallax image

Building on a Foundation of Trust

The relationship between Altra and DBSI exemplifies the power of long-term partnership in achieving exceptional results.

“We have had a long-term partnership with DBSI, and they have assisted us with several other branch redesigns and office builds. The Altra team enjoys the fact that DBSI works in a very collaborative manner to ensure we design the media within our locations to maximize visibility and effectiveness.”

- Dan Schwaab, Executive Vice President of Retail Operations

Altra Federal Credit Union
Altra-FCU-Losey-006-Fit
parallax image
  Working together was key to turning the La Crosse branch into a modern banking destination that still reflects Altra’s focus on personal service. With DBSI’s design and digital signage expertise, the space was built to keep members informed and engaged throughout their visit.
parallax image

The Vision Comes to Life

The digital transformation of the La Crosse branch centered around creating an open, welcoming environment enhanced by strategic digital signage placement.

 

 

 
Pattern
Altra-Circle Logo

“DBSI was very collaborative and offered their expertise in helping us arrive at a design that fit our needs and maximized the experience for our members and staff.”

- Jolene Vaselaar, VP of Retail Operations

Altra Federal Credit Union
temp-image-high-five
temp-image-high-five
temp-image-high-five
temp-image-high-five

Take A Closer Look
Altra-FCU-Losey-024
Altra-FCU-Losey-010
parallax image
Altra-FCU-Losey-017
Altra-FCU-Losey-003

Explore Similar Projects
Synovus-Place-Case-Study

Synovus Place

BRANCH TRANSFORMATION

See Project
SF-Fire-Case-Study

SF Fire CU

BRANCH TRANSFORMATION

See Project
GECU-Award-Case-Study

GECU

NEXT-GEN TRANSFORMATION

See Project

Trust DBSI With Your Next Project

If you have a transformation project on your to-do list, let's talk about how DBSI can help make it happen.